KEEPING IT SIMPLE WITH
Carbon Digital
We work with a limited number of clients each year. We do this to ensure that we can maximize results for each clients. Realistically, when we can spend more time to focus on the clients, we can in turn provide more value, thus a greater return for them, and ultimately show great confidence in our work.
Problem Solver University
The majority of problems that we've found revolve around three central points. Each of them are identified below. In most cases, we will educate clients on the finer details of these issues. Where possible, we'll enable you to solve the problems for yourself.
Why do we do this?
It's because we don't believe in charging clients for something they can fix themselves is the only answer. Of course, if you don't want to do it yourself, we'll be glad to charge you. But the difference is that we give you the power to fix it in house first. Not attempt to charge you first. We give you the exact tools and methods that we would use to fix the problem for you.
In reality, most organizations won't take the time to fix it themselves.
The most common problems that we see are:
The brand itself. When you don't know who you are, who your audience is, or how you provide them value, it's easy to fall to the wayside in business. The brand's message is by far the most critical piece, because it can be used as a reference point for all other areas of branding. Areas like your logo, social media post content, blog content, website page content, how you interact with customers, etc. In the end it's all connected to your branding.
The process or workflow. In many instances, either there isn't a process established, or the process is outdated. In regards to the process or workflow, we utilize process improvement techniques to implement better software, workflows, automation, procedures, and even technical documentation. We've done it all, and we can help you improve it all. That's why its' called Continuous Process Improvement (CPI). Because you should never stop improving yourself or your business.
The unwillingness to adapt. The landscape of business has changed quite significantly over the past twenty years. It may be hard to believe, but there are still many businesses that are unwilling to adapt to the social media world. Some aren't on social media, some don't embrace it, many don't engage their audience or communicate effectively to them. We help businesses get on social media where their audience is at, and help them effectively engage their audience.
