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As a business owner, your product launch is one of the most critical events in your business. Everything needs to go smoothly and as planned, but it NEVER does. That's ok! But the development phase is particularly essential to make sure it goes as smoothly as possible, and it only makes sense that you supervise […]

A brand style guide (aka style guidelines, brand guidelines, brand manual, brand bible, or style manual) is a document that lays out your brand's personality, visual identity, voice, and tone. This document will include logos, alternative logos, brand fonts, color palette, writing guidelines, etc. Your brand style guide will also serve as a resource for […]

Tracking allows your team to measure and improve your marketing efforts. How do you track the source of web traffic? Google Analytics gives you a general idea of what sources are driving the most traffic to your website, but it lacks detail. Google Analytics combined with UTM tracking codes gives your team the ability to […]

An email onboarding sequence (also known as a welcome email sequence) is a series of emails that are sent to a new customer or new subscriber. The purpose of this type of email sequence is to: Introduce the subscriber to your product Set them up for success with your product Nurture the customer relationship Move […]

In a perfect world, every email you sent would be a one-on-one communication. Unfortunately, this is not feasible for most businesses. Most businesses need to send scalable email campaigns. The need to scale either means sacrificing elements of email personalization or hiring more staff to write customized emails. For a lot of small businesses with […]

No business has ever had prolonged success without stepping up its business development efforts. Launching a company and running operations for the sake of maintaining your current status and place in the market isn’t enough. As an entrepreneur or business leader, you need to be more ambitious! Basics of Business Development  You'll hear people throw […]

Spam filters are rules-based filters designed to automatically sort emails and prevent annoying or malicious emails from reaching users. Email filters grade incoming messages, and if the message's spam score is too low, it fails to pass through to the inbox. There are two main types of spam filters server-side filters and email client filters. […]

A credible web presence is almost a requirement of having a successful business in 2021. There are the exceptions of mom-and-pop shop restaurants that are packed based on word of mouth alone. That being said, for most businesses in the developing world, especially in competitive niches, websites are essential. Websites are an essential part of […]

As a business owner, when you’re selling products online, developing your own e-commerce website or app from scratch would be impractical. So, many small businesses will typically create their own page on an online marketplace and sell their products there. Online Marketplace Tips By using online marketplaces, businesses sell their products on already established platforms, […]