Portland PPC Company

We create campaigns that increase leads and drive sales

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As a premier Google partner, pay-per-click advertising has long been one of Carbon Digital's specialties. Our Portland PPC consultants will be efficient in driving leads and sales to your business.

Portland PPC Features

Portland PPC Research & Discovery

Before we start optimizing your paid search account, our consultants want to meet your team and learn everything about your company, target audience and business goals. This will ensure we have a thorough understanding of your business and that we are all striving towards the same objective for your campaign.

Portland PPC Strategy

There are a multitude of important factors in pay-per-click advertising in addition to the keywords you want to compete on. Where you want your budget allocated, which parts of the country (or world) you want to target and mobile phone targeting are other strategies that our team will present.

Portland PPC Setup

Once we decide on a strategy, our PPC team will begin implementing it. The process starts with a structure of how your account will look, followed by keyword research, and creating the text ads potential visitors will see. With hundreds – possibly even thousands, of ads to upload, our team is able to set up the account in Google and Bing/Yahoo and make sure the account’s settings are correct.

Portland PPC Monitoring

As a Portland PPC company, we invest heavily in technology to ensure we have the most accurate and timely monitoring and reporting tools available in the PPC industry. This is extremely beneficial to our account managers that monitor your account throughout the week.

Portland PPC Account Management

There will be three team members assigned to manage your account, and all of our employees are located here in Portland. Your company’s PPC account will have a manager, digital marketing consultant and digital marketing associate monitoring the results and optimizing for better performance.

Portland PPC Reporting

It’s critical that our paid search team reviews every angle of your account’s performance when looking to improve your PPC campaign. Clients meet with our team on a weekly basis to review these reports and discuss strategy.

Our Portland PPC Setup Process

Our PPC account build out takes 30 days. We take a full month to carefully craft the right strategy and account structure. This is a collaborative effort that will require your involvement as we drive the process forward. We call this build the PPC tree structure and it is made up of a straightforward 4 step process.

Phase 1: Identify the different ways consumers can find your business

When you sign up with our Portland PPC company, The first step in our setup will focus on which areas of the country and which devices (desktop, mobile, etc.) you want your account to target, as well as where in the account you want your media budget allocated.

Phase 2: PPC Keyword Research

Our team’s extensive PPC keyword research involves getting a list of keywords that have search volume and are relevant for your business, and we get these straight from Google. The keyword research also involves reviewing Google’s competition metrics to ensure you aren’t competing on keywords that are too competitive.

Phase 3: Creative PPC Text Ads

The text ad is what brings a user to your website. Our team will write compelling, informative text ads that speak to your target audience and draw in potential business.

Phase 4: Getting Your Account Up and Running

The final step in our PPC setup process is uploading your keywords and text ads into the interface for AdWords (and any other search engine you decide to run ads in). Once they are loaded and ready to go, our team will make sure the proper tracking is in place to observe conversions on your website. Once all this is ready, your account will be ready to be activated and bring money to your business.

Let’s Discuss Your Portland PPC Project

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What's Next?

Are you ready to begin?

No problem! Schedule a call with us to get started on our journey together! 

"The first step in solving any problem is to recognize there is one." - Aaron Sorkin

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