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"The first step in solving any problem is to recognize there is one." - Aaron Sorkin
The Kraft Works project was for a Squarespace website. We were brought in for custom development. This project was provided by another agency that we occasionally execute sub-contracted work for.
Mr. Neil Kraft was the Creative Director at Calvin Klein and was the powerhouse behind the famous Marky Mark ad. In 2000, Mr. Kraft built Kraft Works to provide this same level of revolutionary marketing to other brands.
We were the little guy on the totem pole, when we were brought into this project. This project spanned about three months, but was one of the most influential projects in our portfolio.
Our role was simple, but the project wasn't simple. A website mockup was provided, and we built it. The majority of this entire website was built on our blood, sweat, and mouse clicks.
The work completed was so profound, that the same exact design is active over two years after it was built. We'd call that a success.
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