You should NEVER buy an email address list. It might seem like a time and money-saving idea, but it is the opposite. It is a spammy tactic that will displease ESPs (Email Service Providers) and email recipients. Here's what other industry leaders are saying about buying email lists: "It is actually a huge waste of […]
According to a study by Marketo, 1/2 of customers on average are not yet ready to buy. Keep this in mind when developing your sales and marketing strategy. You don't want to annoy or drive away customers with a hard sell they aren't ready to receive. Great marketing treats customers at each level of the […]
Welcome emails are an important first step on the customer journey. It is a great way to start building a relationship between you and your email subscribers. An effective welcome email does 3 core things: it helps a new subscriber understand who you are, it lets subscribers know what to expect from your email marketing […]
Search engine optimization is about more than just building links to your website and hoping that Google will rank you highly in the search engines. There are many elements that you need to have in place on your website too. This is commonly known as 'on-page SEO'. On-page SEO deals with creating high-quality content and […]
One of the worst things that a human being can experience is an accident that causes loss or damage. It’s in those times that we are most thankful to have insurance policies. You may not realize it, but there’s an insurance policy that your website NEEDS to have in place - a website backup. A […]
Black Friday is the day that millions of people venture out of their houses to find that perfect gift. The official holiday is Thanksgiving, but Black Friday marks the official start of the holiday shopping season. Black Friday started as a day to find your deals but has transpired into a four-day shopping frenzy both […]
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