An email footer is the formatted section at the bottom of an email that functions similarly to an email signature of a personal email. A business email footer often includes contact information and other details about the sender. Everyone has seen an email footer. Although few of us make it to the email footer when […]
What is the General Data Protection Regulation (GDPR)? The General Data Protection Regulation (GDPR) is the privacy and data regulation law for the European Union that was created to protect the "fundamental right" of personal data privacy for all EU citizens. The GDPR came into effect in May of 2018 and is touted by the […]
What are Emojis, Gifs, & Memes? First and foremost, these three things are an integral part of online communication. And more than that, they are a part of the daily lives of people across the globe. They are used with astounding regularity. According to Variety, 10 Billion pieces of content are sent on Giphy […]
It’s nice to report to your boss that you have doubled the size of your email marketing list or humblebrag at a marketing conference that you have a list of insert impressive number here. But… bigger isn’t always better. MarketingSherpa has found that marketing email lists depreciate by 25% annually. Email list health suffers when […]
Your customer made it all the way through your funnel. Your marketing team converted a potential customer to a paying customer. It's time to pat yourself on the back! But it's also time to shift your strategy for this new customer to customer retention and post-purchase marketing. What are you currently doing to cross-sell, upsell, […]
Outbound (also known as cold email) email marketing is when an organization contacts another organization without prior permission. These individuals have not signed up to receive information and may have never heard of your organization. Traditional methods of outbound marketing (aka interruption marketing) methods include direct mail, radio ads, cold calling, event sponsorships, and billboards. […]
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