Does your website have a privacy policy in place? Privacy policies are statements, usually on their own page of your website, that documents how your business handles and processes the personally identifiable information (PII data) of your customers and web visitors. If your privacy policy isn't detailed enough to warrant its own web page, it […]
As a business owner, your product launch is one of the most critical events in your business. Everything needs to go smoothly and as planned, but it NEVER does. That's ok! But the development phase is particularly essential to make sure it goes as smoothly as possible, and it only makes sense that you supervise […]
A brand style guide (aka style guidelines, brand guidelines, brand manual, brand bible, or style manual) is a document that lays out your brand's personality, visual identity, voice, and tone. This document will include logos, alternative logos, brand fonts, color palette, writing guidelines, etc. Your brand style guide will also serve as a resource for […]
Tracking allows your team to measure and improve your marketing efforts. How do you track the source of web traffic? Google Analytics gives you a general idea of what sources are driving the most traffic to your website, but it lacks detail. Google Analytics combined with UTM tracking codes gives your team the ability to […]
An email onboarding sequence (also known as a welcome email sequence) is a series of emails that are sent to a new customer or new subscriber. The purpose of this type of email sequence is to: Introduce the subscriber to your product Set them up for success with your product Nurture the customer relationship Move […]
In a perfect world, every email you sent would be a one-on-one communication. Unfortunately, this is not feasible for most businesses. Most businesses need to send scalable email campaigns. The need to scale either means sacrificing elements of email personalization or hiring more staff to write customized emails. For a lot of small businesses with […]
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