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CAN-SPAM (The Controlling the Assault of Non-Solicited Pornography And Marketing Act) is a United States law that was put in place to regulate how email can be sent and what information must be included in the message. This article will go over some of the basic requirements for CAN-SPAM Act compliance, so you can stay […]

Alright, so you’ve crafted the perfect email. It’s on-brand, on message, and ready to reel in customers. You hear that voice in your head, “Done. Hit send.” Not so fast. Even the most seasoned marketing vets make mistakes. Do these 8 things before sending your next email campaign: Email Campaign Check 1: Who & When […]

So, what is permission marketing exactly?   In this day and age, the term ‘marketing’ wears so many different hats, shades of that hat and sometimes even disguises itself to look like another hat.   I’d say Seth has got it dialed in though.  “When I launched my book that coined this phrase 9 years ago (permission marketing), I offered people a third of […]

To brand, or not to brand. 'Tis the question. Generally, brands should send business emails from a branded company account. Like Nike, sends emails to their subscribers with the sender name Nike from the email address nike@official.nike.com. Sending Business Emails From A Person Are Advantageous If you’re sending an email from your company, your brand’s […]

One of the most common questions we get from clients is, “What should I be sending to my customers?”. This is a good question. But also an open-ended one. We find the easiest way to work through this question is to first define what type of business we are working with. This is an important […]

You should know the importance of growing your email list, and the impact that creating a signup form to collect data from your prospects can have on your efforts. Now you have to decide where and how many times the form will appear on your website. Positioning and frequency will depend on organizational priorities. Regardless […]