You should know the importance of growing your email list, and the impact that creating a signup form to collect data from your prospects can have on your efforts. Now you have to decide where and how many times the form will appear on your website. Positioning and frequency will depend on organizational priorities. Regardless […]
CAN-SPAM (The Controlling the Assault of Non-Solicited Pornography And Marketing Act) is a United States law that was put in place to regulate how email can be sent and what information must be included in the message. This article will go over some of the basic requirements for CAN-SPAM Act compliance, so you can stay […]
In recent years, influencer marketing has emerged as a powerful strategy for brands to reach and engage with their target audience. One crucial element of influencer marketing is the role of brand attributes. Brand attributes encompass the distinctive characteristics, qualities, and values associated with a brand. These attributes include elements such as brand identity, brand […]
Pop-ups are an effective marketing tool that can help digital marketers convert website visitors into leads by gathering their email addresses. However, it's easy to go wrong with popups. When used incorrectly, they can annoy and drive away potential customers. Badly timed or placed pop-ups will increase bounce rates and ultimately result in lost sales. […]
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