You’ve probably got some sort of lead generation set up on your website. At the very least you might have a telephone number and a contact form. We hope you also have a newsletter sign-up form! Having an opt-in form on your website is a fantastic way to encourage your visitors to join your email […]
Do you deliver a high-quality product or service and struggle to get customer reviews or testimonials? Gathering and displaying social proof is critical to a valuable online presence. Online reviews help you gauge customer satisfaction and help customers find and trust your company. Here are some statistics about the value customers place on reviews: We […]
If there’s anything more difficult than creating content, it’s planning it out. But planning out your content in advance will help you maintain a consistent content strategy regardless of the platform. Many business owners, especially those who use a variety of marketing channels (email, social media, GoogleMyBusiness, blog content, etc.), struggle with this and find […]
What’s in an image? This is a question that most people can answer by looking at an image and judging for themselves what they can see. It could be a picture of a dog or a more abstract image that requires some thought. Images are used to convey purpose or emotions. But what if you […]
Your business' domain name is a crucial asset for your business. It helps customers to find you, remember you, and tell others about your business. But what happens if you forget or are unable to renew your domain name? The process will vary a little between domain providers and also by domain extension (.com, .net, […]
I’m not being dramatic when I say speed is vital when it comes to your website. It can be the deciding factor between keeping or losing a visitor. Why? Because a slow website will quickly cause a visitor to click away and look elsewhere for their needs. According to Google, "As page load time goes […]
Let's start off by talking about how a browser works. When a user types a URL (www.carbondigital.us) into their browser, this signals the browser to look up the website's IP address. An IP address is a server address where your website lives (where the code is stored). Interestingly, you can access a website with just […]
Do you occasionally pop into your email marketing reports, click around and become overwhelmed? We've been there! There are so many email marketing metrics, and if you aren't familiar with the different email metrics, then it's almost impossible to draw actionable insights from the data. So let's talk about an email metric that's important to […]
The American Disabilities Act (ADA), has not been amended to include websites and mobile apps, but that hasn't stopped a flood of lawsuits. According to a Usablenet study, the total number of digital accessibility cases rose by 20% in 2020! Title III is the section of the ADA that lawsuits point to when alleging that […]
Your website menu (aka navigation menu or navigation bar) is critical to the user experience. If your website's menu doesn't have a clean design, users will struggle to use your website and leave. While it can seem like a good idea to have as many options as possible available for your visitors when they’re on […]
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