ABOUT CARBON DIGITAL

Our Vision

You don't need to be a Fortune 500 company to have a good foundation, great systems & processes, or a rock solid strategy. 
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KEEPING IT SIMPLE WITH

Carbon Digital

We work with a limited number of clients each year. We do this to ensure that we can maximize results for each clients. Realistically, when we can spend more time to focus on the clients, we can in turn provide more value, thus a greater return for them, and ultimately show great confidence in our work.

Problem Solver University

The majority of problems that we've found revolve around three central points. Each of them are identified below. In most cases, we will educate clients on the finer details of these issues. Where possible, we'll enable you to solve the problems for yourself. 

Why do we do this? 

It's because we don't believe in charging clients for something they can fix themselves is the only answer. Of course, if you don't want to do it yourself, we'll be glad to charge you. But the difference is that we give you the power to fix it in house first. Not attempt to charge you first. We give you the exact tools and methods that we would use to fix the problem for you. 

In reality, most organizations won't take the time to fix it themselves.

The most common problems that we see are:

The brand itself. When you don't know who you are, who your audience is, or how you provide them value, it's easy to fall to the wayside in business. The brand's message is by far the most critical piece, because it can be used as a reference point for all other areas of branding. Areas like your logo, social media post content, blog content, website page content, how you interact with customers, etc. In the end it's all connected to your branding. 

The process or workflow. In many instances, either there isn't a process established, or the process is outdated. In regards to the process or workflow, we utilize process improvement techniques to implement better software, workflows, automation, procedures, and even technical documentation. We've done it all, and we can help you improve it all. That's why its' called Continuous Process Improvement (CPI). Because you should never stop improving yourself or your business. 

The unwillingness to adapt. The landscape of business has changed quite significantly over the past twenty years. It may be hard to believe, but there are still many businesses that are unwilling to adapt to the social media world. Some aren't on social media, some don't embrace it, many don't engage their audience or communicate effectively to them. We help businesses get on social media where their audience is at, and help them effectively engage their audience.

About the Founder

Jared Ledbetter
The founder, Jared Ledbetter, is a proud United States Marine Corps Veteran. He has worked in Supply & Logistics for well over 15 years during the Marine Corps, as a government contractor, and as a federal employee. Still today, Mr. Ledbetter works as a federal employee. Working in areas such as warehousing, purchasing, data entry, transportation, systems analysis, database management, integrations between systems, and so much more. 

In 2012, Mr. Ledbetter started teaching himself web development to support his own business ventures. Beginning with WordPress, shortly after the WooCommerce release, and eventually migrating to the Shopify platform. During these days, the Elementor / Divi / Oxygen type options for WordPress didn't exist. For example, you were basically forced to learn the HTML for contact forms just to be able to build one. Much has changed in today's ecosystem.

By 2018, Mr. Ledbetter was hired as a part-time Junior Developer. Duties initially consisted of Squarespace web development. Employment retention was dependent on the requirement to learn how to code websites. Mr. Ledbetter completed the front-end web development required course in about four months and was hooked.

Since then, a deep desire to learn more has always been a fire that lit the path forward. Mr. Ledbetter began learning about Search Engine Optimization, Conversion Rate Optimization, back-end web development, full stack javascript, Node.js, databases, web applications, testing methods, and so much more.
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What's Next?

Are you ready to begin?

No problem! Schedule a call with us to get started on our journey together! 

"The first step in solving any problem is to recognize there is one." - Aaron Sorkin
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Need more time?

No problem! Honestly, it might never be the right time. 
We've got plenty of articles that discuss many of the topics that we'll talk about over the phone!
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Ready for Change?

We pride ourselves on helping clients grow their brands to reach the next level in business.
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