Print Imaginations, a new print shop located near the University of Dayton, set out to build a visual identity and digital presence that felt fresh, local, and ready to scale. As a full-service print and apparel company offering direct-to-garment (DTG), direct-to-film (DTF), signage, and branded merchandise, they needed a look that could appeal to both small business owners and student groups — and the backend to match.
Carbon Digital delivered a complete creative solution:
Short-term:
Long-term:
The logo design began with the client’s vision for something bold, striking, and fun, with a color palette centered on Aegean Blue (#468fa2). From that, Carbon Digital created a visual system that feels both accessible and professional — with visual energy that stands out on a storefront, website header, or hoodie sleeve.
To ensure long-term brand consistency, we developed a comprehensive brand guide covering logo usage, color rules, and media applications. This document serves as both a style reference and a training tool for internal staff, freelance designers, and print vendors.
Built on WordPress, the site is mobile-optimized and structured for future expansion into e-commerce. It highlights services, includes a simple quote intake form, and was styled to match the brand guide’s visual standards.
Although not launched at phase one, the project includes a full e-commerce roadmap with support for:
With a polished identity, brand toolkit, and launch-ready website, Print Imaginations now has the clarity and confidence to grow. Their brand stands out in a crowded market, and the backend infrastructure supports everything from walk-in orders to future online sales.
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