Overview
Voluable Voice is a veteran-owned VoIP company on a mission to modernize business phone systems with concierge-level support, robust security, and a clear focus on savings and simplicity. They compete in a crowded market filled with industry giants like Nextiva, RingCentral, and 8×8—but stand out with a deeply personal approach and tailored communications solutions for small and mid-sized businesses.
Voluable approached Carbon Digital to transform their underdeveloped web presence into a professional platform that communicates their unique value proposition and converts visitors into engaged leads.
Client Goals
- Replace their basic starter website with a full-featured, conversion-focused experience
- Clearly communicate how Voluable differs from typical VoIP providers
- Position the brand as trustworthy, secure, and technically superior
- Drive contact form submissions and service inquiries
- Introduce case studies and features in a clean, approachable way
Project Highlights
- SEO-Focused Architecture: We built the WordPress site with a strong emphasis on SEO from the ground up, ensuring Voluable’s services are discoverable by location, industry vertical, and technical need.
- Custom Strategy-First UX: While competitors overwhelmed users with technical jargon, we focused on delivering clear, customer-first messaging that helped small business owners understand their options quickly and confidently.
- Built for Conversion: The site emphasizes contact-driven CTAs throughout, making it easy for users to request demos, schedule consultations, or reach out via email, phone, or text—whichever method suits them best.
- Tailored Visual Direction: We kept the brand’s strong black, grey, and red palette intact, while refining the visual aesthetic to feel confident and high-tech without feeling cold or corporate.
- Robust Learning Center Planning: The site structure is scalable, with future support for blog articles, case study archives, and a centralized help center—all aligned with Voluable’s concierge philosophy.
Client Collaboration
Working closely with Nathan Webb and Lizzie Cook from the Paladin Group, we were encouraged to push beyond their initial template ideas and show what a professional digital presence could really look like. Through a combination of early discovery surveys, candid stakeholder input, and iterative feedback, we were able to capture Voluable’s voice and vision authentically.
The client emphasized:
- Simplicity: “Don’t overload visitors—answer their questions and give them a way to contact us.”
- Positioning: “We’re like upgrading from a ‘94 Honda Accord to a 2024 vehicle—you just don’t realize how much you’ve been missing.”
- Differentiation: “Our clients don’t want to DIY a phone system—we do it for them, and it just works.”
Key Features Built into the Site
- Call-to-Action system embedded across all major pages
- Industry-specific landing pages (planned expansion)
- Case Study spotlight with real-world savings and outcomes
- Simplified product feature outlines with “less is more” content
- Secure hosting and optimized performance tuning
- Full mobile and tablet responsiveness
- Concierge-style messaging focused on outcomes, not options
Early Outcomes
Voluable now has a centralized, professional digital home for its marketing, outreach, and client onboarding. The clarity and professionalism of the site aligns with their concierge-level service—creating a first impression that matches the experience they actually deliver.
From technical dentists to scaling security firms and fast-growing chiropractic franchises, Voluable’s client base now has a website worthy of their trust.
