Search Engine Optimization (SEO)

Carbon Digital Service for Search Engine Optimization (SEO)

How Does SEO Work?

It all starts with the search engines (like Google). Every search engine sends out crawlers to gather all the content and information they can from across the internet in order to build an index. When a query comes through, the search engine’s algorithm sifts through that index in order to provide the most important and relevant information in the search results, commonly know as the search engine rankings.

And that’s where SEO comes in. Optimization allows us to help search engines understand what’s on your website, the value your business has to offer, and how you connect to relevant keywords. It’s the foundation that drives organic traffic to your website and strengthens every aspect of your digital marketing strategy.

But major search engines are constantly evolving their algorithms and strategies to meet rising user demands. That’s why it’s essential to maintain a sustainable optimization strategy that is continuously working for you and your business.

Growing Your Business with SEO

3.5 billion searches are made everyday on Google alone, and with so many competing for top spots in the search results, gaining visibility is key. But it’s through expert keyword research and SEO refinement that your business will earn the visibility it deserves to effectively add to your bottom line.

By partnering with an SEO provider, you have a full team of experts working toward your digital success. So whatever your goal is—driving traffic, generating leads, maximizing sales, increasing brand awareness—we’ve got you covered. You could say our SEO strategies are optimized for success.

Types of SEO

Technical SEO

  • Analysis of Website’s technical factors that impact its rankings.
  • Code Efficiency
  • Mobile Response
  • SSL/HTTPS
  • Website Speed

On-Page SEO

  • The optimization of visible page elements that effect rankings.
  • Page Title & Meta Description
  • Headings (Headers)
  • On Page Content

Off-Page SEO

  • Implementation of optimization elements not related to the page itself.
  • Social Media
  • Backlinks

Organic SEO

  • Improving rankings for the main “organic” area within search engines.
  • Important to businesses with a national & international focus.

Local SEO

  • Improving rankings for the “local-pack” area within search engines.
  • Important to businesses relying on local/regional customers.

Voice SEO

  • Improving rankings for voice search.
  • Voice search optimization is the newest form of search engine optimization. Voice search is projected to be greater than 50% of all searches by 2020.

Reputation Management

  • Online Reviews

Search Engine Marketing

  • Online Visibility
HOW DOES YOUR SITE STACK UP? 

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