Elements of a Brand Style Guide
A brand style guide (aka style guidelines, brand guidelines, brand manual, brand bible, or style manual) is a document that lays out your brand’s…
A brand style guide (aka style guidelines, brand guidelines, brand manual, brand bible, or style manual) is a document that lays out your brand’s…
A credible web presence is almost a requirement of having a successful business in 2021. There are the exceptions of mom-and-pop shop restaurants that…
Customer experience can make or break a company. According to a study by CallMiner, $35.3 billion is lost every year by US businesses in…
With the world deep in the middle of the Fourth Industrial Revolution, the lines between possibilities and impossibilities have blurred. Think about the sci-fi…
Color psychology is a broad subject — every color has its own psychological effects on the brain and pertains to specific ideas we connect…
Have you ever wondered why brands choose one color over another for their logo, marketing materials, or website design? Color psychology is quite the…
When we view something, be it a website, advertisement, or product itself, there is one aspect we detect and interpret about it before anything…
Understanding the initial reactions and lasting feelings a color can evoke is important to designing your branding. This is true of all colors, but…
Many famous brands are known all over the world. Some of them include McDonald’s, Apple, Lego, Nintendo, and Adidas, to name a few among…
The color yellow is powerful. It’s the most visible color in nature, and it can be a symbol of joy or anger, depending on…
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