What’s the Difference Between a Hard Bounce and a Soft Bounce?
Do you occasionally pop into your email marketing reports, click around and become overwhelmed? We’ve been there! There are so many email marketing metrics,…
Do you occasionally pop into your email marketing reports, click around and become overwhelmed? We’ve been there! There are so many email marketing metrics,…
If you’re an email marketer, your favorite part of your job probably isn’t analyzing email metrics in your campaign reports. Although, you might be…
An email onboarding sequence (also known as a welcome email sequence) is a series of emails that are sent to a new customer or…
In a perfect world, every email you sent would be a one-on-one communication. Unfortunately, this is not feasible for most businesses. Most businesses need…
Spam filters are rules-based filters designed to automatically sort emails and prevent annoying or malicious emails from reaching users. Email filters grade incoming messages,…
Email sender reputation (also known as sender score) is a metric used by Internet Service Providers (ISPs) to determine whether an email should be…
Have you lost touch with an account/potential customer/email subscriber? Has a once-promising lead gone silent? Sending a breakup email might be the answer to…
Every marketer knows that the more personalized marketing is, the better it is. Unfortunately, most marketers don’t have enough time to personalize every customer…
The Australian Spam Act of 2003 in its entirety was passed into law in Australia in March 2004. The first portions of the Act…
According to Litmus, 78% of marketers believe email is important to overall company success. In 2021, it seems impossible for 78% of people to…
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