Keys to a Kick-Ass Company Newsletter
An email newsletter is an email that’s distributed on a regular basis that includes company updates and other useful branded content. Effective email newsletters…
An email newsletter is an email that’s distributed on a regular basis that includes company updates and other useful branded content. Effective email newsletters…
Canada’s Anti-Spam Legislation (CASL) was enacted July 1st, 2014. The legislation requires businesses operating in Canada or sending commercial electronic messages (CEM) to Canadian…
An email footer is the formatted section at the bottom of an email that functions similarly to an email signature of a personal email….
What is the General Data Protection Regulation (GDPR)? The General Data Protection Regulation (GDPR) is the privacy and data regulation law for the European…
What are Emojis, Gifs, & Memes? First and foremost, these three things are an integral part of online communication. And more than that, they…
It’s nice to report to your boss that you have doubled the size of your email marketing list or humblebrag at a marketing conference…
Your customer made it all the way through your funnel. Your marketing team converted a potential customer to a paying customer. It’s time to…
Outbound (also known as cold email) email marketing is when an organization contacts another organization without prior permission. These individuals have not signed up…
You’ve planned an event that your target audience will love. Now it’s time to make sure people show up. That means promoting the event…
Drip email marketing is known by many names: autoresponder sequences, lifecycle emails, or automated email marketing. However you want to refer to it, a…
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