#014 In this episode of Heroes Thrive, we Jared Ledbetter, a United States Marine Veteran. We talk about how to improve your business by improving your marketing strategy, website and branding message to your audience. He has a lot of experience and has helped many people drive more traffic to their websites.

Check out the links below to see how Jared can help you improve your business. Also, check out Heroes Thrive Facebook Community to meet other service members and veterans just like you. 

Website: https://Carbondigital.us
Facebook: https://facebook.com/carbondigitalus

Check out Heroes Thrive Podcast!

Show Notes


Join us as we talk live with Jared Ledbetter, USMC Veteran and Founder/CEO of Carbon Digital.

Carbon Digital specializes in graphic design, web design and development. They also offer services in marketing and advertising.

Listen to Jared's story on creating a business and how he helps other businesses grow.


Join us as we talk live with Jared Ledbetter, USMC Veteran and Founder/CEO of Carbon Digital.  

Carbon Digital specializes in graphic design, web design and development.  They also offer services in marketing and advertising.

Listen to Jared's story on creating a business and how he helps other businesses grow.

★ Support this podcast on Patreon ★


It’s not either/or. It’s not about just getting by. It’s about living fully- both in our personal and professional lives.

Hi, I’m Jaclyn Paxton, Coach for ANBRWY and this is the podcast that will bring you experience, insight, and lessons learned by others. We will be interviewing successful people that have been able to design their life and career- and they want to share their lessons, wisdom, and stories with you.

Check out the ANBRWY Podcast!

Show Notes

Jared Ledbetter is the CEO and Web Developer of Carbon Digital.

He is a highly motivated Marine Veteran and front-end web developer with more than a decade of experience. He has worked with several large and small brands and is always up for a good challenge.

For every web project that he has done, his focus has been on creating the best user experience possible, his portfolio can back it up.

In this episode, Sgt. BeReal talks to Jared about his transition from the Military to a civilian. Jared went from nothing to something to having a business.

Let’s hear Jared’s story and be inspired of what he’s about to share. We will also learn how he can help our business take off to a whole new level.

Key Points:

Dropped off by parents to a homeless shelter after 2 months out from duty
Alcohol will take you down a dark path
Going from nothing to something
Helping business take off to a whole new level
Automation and Website guy
SEO and conversion rate optimization

Connect With Jared:
Phone Number: (980) 269-0126
Website: https://carbondigital.us/
Email Address: jared@carbondigital.us

Connect With Sgt. 1st Class (SFC) John Valentine:
Website: https://veteransbereal.com/
Facebook: https://www.facebook.com/veteransbereal/
Apple Podcast: https://podcasts.apple.com/us/podcast/veterans-be-real/id1507792755

Check out Veterans Be Real Podcast!

Show Notes

In this episode of Nonprofit Architect, Travis features Jared Ledbetter, founder of Carbon Digital, and has been working on Web design and SEO. He discusses branding, particularly the Story-Brand Framework, and highlights key factors to consider in website design and management.

Listen now and be enlightened

Conversation Highlights

[01:11] How Carbondigital US started

[03:23] Before you start a website,  you have to figure out who you are; the Story-Brand Framework

[05:48] The Donor is the hero of the story

[08:08] As a Nonprofit, you have at least 3 audiences; the target you provide services to, those providing the services within your organization, and the donor group.

[12:16].Jared describes different applications of the Story-Brand Framework.

[15:30] The Story-Brand Script

[14:36] Having the right story behind your brand makes the biggest impact

[17:03] Jared shares a few tools he uses to track activities of visitors on his website

[19:38] The goal is to keep them on the website longer

[23:21] Goal-oriented mindset is how you track how well you are doing

[26:39] For people who visit your website to take action, you want to ensure the process takes the smallest number of clicks possible.

[31:04 ] As a nonprofit, you are a brand

[34:48] Everything that you do is a never-ending process; you're never going to stop analyzing and making changes

[36:39] Every single post you do as a nonprofit should not be an Ask.

[38:33] How to Contact Jared

Remarkable Quotes:

[13:44] “When you achieve consistency, the probability of obtaining more success is exponential”.

[14:32] “Facts tell; Stories sell”.

[31:04] “As a nonprofit, you are a brand”.

[34:33] “You as the beacon for your brand, must be authentic”.


USMC Veteran with a career in supply & logistics, while operating a digital agency. Self-taught in web development, Jared has built websites for companies like Kraft Works, Good Uncle and Pepsi!

Jared has since expanded into areas like marketing, app development, data analysis and growth strategies. In June 2020, Jared also launched the Digital Battlefield podcast!

Email: jared@carbondigital.us
Facebook: https://www.facebook.com/carbondigitalus
Instagram: https://www.instagram.com/carbondigitalus/
Twitter: https://twitter.com/carbondigitalus
LinkedIn: https://www.linkedin.com/company/carbondigital/
YouTube: https://www.youtube.com/channel/UC6gYVAYuXT3cFt772gAOKFQ
Podcast/Anchor: https://anchor.fm/digital-battlefield

Check out The NonProfit Architect!


What's Next?

Are you ready to begin?

No problem! Schedule a call with us to get started on our journey together! 

"The first step in solving any problem is to recognize there is one." - Aaron Sorkin

Need more time?

No problem! Honestly, it might never be the right time. 
We've got plenty of articles that discuss many of the topics that we'll talk about over the phone!

Ready for Change?

We pride ourselves on helping clients grow their brands to reach the next level in business.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram