In an internet-driven world where businesses of every niche and size aim to grow their business online, it's important to establish an online presence that brings customers to you. With a plethora of like-minded brands striving to capture the attention of millions of users online, SEO is a great way to separate yourself from mediocre marketers.
That being said, SEO takes a lot of time and effort to do well, and it can be extremely difficult to compete with large companies. We don't say that to scare you away; we just want you to know what you're signing up for. Creating a website that is discoverable is one of the most powerful things a marketer can do!
Let's start with the numbers.
The majority of online shoppers are using heavy-hitting search engines like Google, Yahoo, or Bing, rather than starting through old-school channels like a newspaper, magazine, billboard, or even a company website. And they are opening their laptops with their credit cards at the ready!
SEO is an ever-evolving space that requires you to produce quality content relevant to your target audience. It's not a surprise that in such a complex and competitive area there are trends you need to keep up with to hone in your optimization strategy.
If you're wondering what kind of SEO trends will dominate in 2022, then keep reading! The list below explores how you can boost your search engine rank in the new year and beyond.
In today's hyper-visual arena, it's time to keep up with the pace by producing high-quality videos that are also optimized for your viewers!
We want to focus on two ways to optimize your video content. The first is optimizing your content on YouTube for search. The second is optimizing your on-site video content.
Google-owned YouTube is the second most visited website behind only Google itself. The sheer volume of users and searches makes YouTube a powerful tool to make your brand more discoverable. YouTube has also been proven to drive purchases.
Is publishing video content on YouTube part of your content marketing strategy? If it isn't, we highly recommend it! Not only are YouTube videos great for making your brand more discoverable, but videos are also a great companion for on-site written content.
Don't forget to optimize your video when you post it on YouTube. When diving into video/YouTube SEO, you will see it shares elements of SEO and social media best practices. You will want to optimize your YouTube video's file name, use relevant keywords in the title and description, and tag and categorize your video.
If you're publishing content on YouTube don't forget to embed your videos on your web pages that feature relevant content. Google Video results pull from YouTube and websites and if your goal is to drive web traffic you want your web page to rank instead of the YouTube video.
With that in mind, video SEO is a powerful strategy for building deep links between your brand and your target audience. If you want to be successful in the marketing arena, you may have to think outside the box, so don't be afraid to experiment with video to get your business noticed.
Let's get a little technical! Google's three core web vitals measurements are largest contentful paint, first input delay, and cumulative layout shift. These measurements all deal with the technical performance of your website.
Core web vitals are factors that ALL website owners need to consider if they want to optimize their site to be more visible. SEO professionals often have to consider factors like site speed, duplicate content, crawlability, and the site's code, to name a few.
The evolution of the internet and the devices used to access it make it essential to get the technical side right because standards for web performance are only going to increase.
This trend is largely driven by the rise of smart speakers and other voice assistants that perform voice searches. Search engines have grown to understand more natural language and interpret queries in the past decade. While it can't comprehend the greater meaning yet, it can help users find what they're looking for hands-free.
The artificial intelligence (AI) behind search engines is getting better at interpreting queries and providing more relevant results to its users. As this technology continues to evolve and improve, marketers should consider how this will affect search queries/keywords. One thing to keep in mind is that voice searches have a much more conversational tone than traditional searches. These longer conversational queries are an opportunity for marketers to win long-tail keywords.
We believe the following "trends" have crossed over from trend to principles of SEO. These "trends" have made lists for the last few years and Google has made announcements codifying their importance.
No matter what trends come up left and right, creating high-quality content that resonates with your target audience reigns supreme. Compelling content can translate into various mediums, including informative blogs, product reviews, videos showing how-tos, and more. When you focus on providing content that your target audience wants to see, you will have a greater chance of staying at the top of search results.
Since Google announced mobile-first indexing in 2019, we have considered mobile web design a principle of SEO. If you're just now optimizing your website for mobile searches, you are well behind on this "trend". According to Merkleinc, 63% of Google searches in 2019 were mobile searches.
Being more deliberate with navigation, readability, image alt-text, page titles, and contextual headers will benefit both your SEO and accessibility. All of these elements make your site more contextual and readable for search engines and assistive technology.
Whether you're a seasoned SEO expert or just starting out, it's important to keep up with the latest trends so that you don't get left in the dust as the digital landscape changes at a rapid pace. As technology evolves, so do the ways of marketing, making it important to continue to learn the latest SEO patterns and determine how they can help you be more successful. Carbon Digital is an expert web development agency in the USA that has engaged with a variety of businesses across the globe to build robust digital solutions for their websites. With proven experience in creating an exceptional customer experience, it's no surprise that our team of SEO consultants has powered up premium SEO strategies for many startups and established businesses alike. Get in touch with us to explore our wide range of business development services!