Business development (BD) actually encompasses anything in the development, nurturing or improvements of any areas within the business. Here at Carbon Digital, we actually focus on the strategic aspect of business development.
Strategic business development is the alignment of business development processes and procedures with your firm’s strategic business goals. The role of strategic business development is to acquire ideal clients for your highest priority services using brand promises that you can deliver upon.
Deciding which targets to pursue and strategies to employ to develop new business is actually a high stakes decision. A good strategy, well implemented, can drive high levels of growth and profitability. A faulty strategy can stunt growth and frustrate valuable talent.
Yet many companies falter at this critical step. They rely on habit, anecdotes and fads — or worse still, “this is how we have always done it.” Which is the worst phrase to hear in a business. That's when you know there is a problem.
One of the most important aspects of scalability and overall success is maintaining consistency. The way that we achieve consistency is by having a process. Through our business development & consulting services, we take a look at your process, and poke holes in it.
By putting your process through the gauntlet, we can prove whether or not your process works. Additionally, as we go through the process, we are also inspecting it so that we can help improve the process with the utilization of process improvement techniques.
We have established a six pillar approach to building a better business foundation. Our business development services include these foundation pillars, and also gives us a framework for areas of improvement.
Every business that we have worked with has needed to improve their foundation in one area or another. Your foundation is something that needs to be established first, but afterwards it will consistently need to be monitored. It's because of this ongoing monitoring that your foundation will be consistently in the forefront of your mind.
When it becomes something that you are constantly able to see, it's more likely that you will be able to fix these areas when they fall short of your goals.