Overlooked Elements of Email Marketing Design
A well-designed email template is eye-catching. It’s well laid out, responsive, displays your call to action, and is on-brand (color palette & voice). These…
A well-designed email template is eye-catching. It’s well laid out, responsive, displays your call to action, and is on-brand (color palette & voice). These…
You should NEVER buy an email address list. It might seem like a time and money-saving idea, but it is the opposite. It is…
According to a study by Marketo, 1/2 of customers on average are not yet ready to buy. Keep this in mind when developing your…
Welcome emails are an important first step on the customer journey. It is a great way to start building a relationship between you and…
According to Cisco Talos intelligence, less than 16% of the daily email volume for August 2021 was legitimate email communication. In the previous month…
Did you know that on average email marketing has the highest ROI of all marketing channels? According to Litmus, email drives an average ROI…
Sending cold emails and follow-up email after follow-up email with low response rates is frustrating. Ineffective cold email is often ignored by leads. The…
Did you know that 70% of salesmen don’t send a second email when attempting to reach a prospective customer? Although it’s proven that persistence…
An email newsletter is an email that’s distributed on a regular basis that includes company updates and other useful branded content. Effective email newsletters…
Canada’s Anti-Spam Legislation (CASL) was enacted July 1st, 2014. The legislation requires businesses operating in Canada or sending commercial electronic messages (CEM) to Canadian…
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