What is your brand mission?
What is a Brand Mission? A brand mission is more than a catchy tagline or a statement of purpose; it is the essence of…
What is a Brand Mission? A brand mission is more than a catchy tagline or a statement of purpose; it is the essence of…
Definition of Target Audience The target audience refers to a specific group of individuals that a business or organization aims to reach with its…
A brand style guide (aka style guidelines, brand guidelines, brand manual, brand bible, or style manual) is a document that lays out your brand’s…
With the world deep in the middle of the Fourth Industrial Revolution, the lines between possibilities and impossibilities have blurred. Think about the sci-fi…
Loyalty programs go by many different names (VIP programs, rewards programs, advantage programs, etc.). You’re probably a member of at least one. If not,…
The color yellow is powerful. It’s the most visible color in nature, and it can be a symbol of joy or anger, depending on…
Did you know that moods, productivity, and attitudes can be affected by colors? Understanding the psychological effects that colors can have on an individual…
Color can have an impact on a customer’s ability to connect with your brand. You may have the best product or service, but if…
Have you ever wondered about the importance of your brand’s color choices? There’s more to it than making logos, packaging, and other elements just…
So, what is permission marketing exactly? In this day and age, the term ‘marketing’ wears so many different hats, shades of that hat and sometimes even…
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