What is Email Sender Reputation?
Email sender reputation (also known as sender score) is a metric used by Internet Service Providers (ISPs) to determine whether an email should be…
Email sender reputation (also known as sender score) is a metric used by Internet Service Providers (ISPs) to determine whether an email should be…
Every marketer knows that the more personalized marketing is, the better it is. Unfortunately, most marketers don’t have enough time to personalize every customer…
According to Litmus, 78% of marketers believe email is important to overall company success. In 2021, it seems impossible for 78% of people to…
With the world deep in the middle of the Fourth Industrial Revolution, the lines between possibilities and impossibilities have blurred. Think about the sci-fi…
The Web Content Accessibility Guidelines (WCAG 2.0) were created to help businesses roll out digital content that’s easily accessible to people with disabilities. WCAG…
In recent years, voice search has been rising and is widely expected to grow this year. The landscape of search is in constant flux,…
Hands-free internet use is here! Today our tongues have the same power to perform searches as our fingers. Through voice recognition technology backed by…
Loyalty programs go by many different names (VIP programs, rewards programs, advantage programs, etc.). You’re probably a member of at least one. If not,…
A well-designed email template is eye-catching. It’s well laid out, responsive, displays your call to action, and is on-brand (color palette & voice). These…
You should NEVER buy an email address list. It might seem like a time and money-saving idea, but it is the opposite. It is…
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