5 Ways You Can Nurture Your Customers
According to a study by Marketo, 1/2 of customers on average are not yet ready to buy. Keep this in mind when developing your…
According to a study by Marketo, 1/2 of customers on average are not yet ready to buy. Keep this in mind when developing your…
Welcome emails are an important first step on the customer journey. It is a great way to start building a relationship between you and…
Search engine optimization is about more than just building links to your website and hoping that Google will rank you highly in the search…
Business-to-consumer companies today are always working toward implementing a successful customer-first digital strategy. Keeping your company top of mind can be challenging with the…
Canada’s Anti-Spam Legislation (CASL) was enacted July 1st, 2014. The legislation requires businesses operating in Canada or sending commercial electronic messages (CEM) to Canadian…
What is the General Data Protection Regulation (GDPR)? The General Data Protection Regulation (GDPR) is the privacy and data regulation law for the European…
It’s nice to report to your boss that you have doubled the size of your email marketing list or humblebrag at a marketing conference…
Your customer made it all the way through your funnel. Your marketing team converted a potential customer to a paying customer. It’s time to…
Outbound (also known as cold email) email marketing is when an organization contacts another organization without prior permission. These individuals have not signed up…
You’ve planned an event that your target audience will love. Now it’s time to make sure people show up. That means promoting the event…
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