Loyalty programs go by many different names (VIP programs, rewards programs, advantage programs, etc.). You're probably a member of at least one. If not, you've definitely been pitched one. I know American Airlines won't let you reach your destination without hearing their loyalty program pitch. Customer loyalty programs are a marketing tactic used by small […]
In an internet-driven world where businesses of every niche and size aim to grow their business online, it's important to establish an online presence that brings customers to you. With a plethora of like-minded brands striving to capture the attention of millions of users online, SEO is a great way to separate yourself from mediocre […]
A well-designed email template is eye-catching. It’s well laid out, responsive, displays your call to action, and is on-brand (color palette & voice). These are elements that everyone emphasizes, but you are not everyone! You are a marketer who has mastered these elements and is looking to put the finishing touches on their top-notch email […]
You should NEVER buy an email address list. It might seem like a time and money-saving idea, but it is the opposite. It is a spammy tactic that will displease ESPs (Email Service Providers) and email recipients. Here's what other industry leaders are saying about buying email lists: "It is actually a huge waste of […]
According to a study by Marketo, 1/2 of customers on average are not yet ready to buy. Keep this in mind when developing your sales and marketing strategy. You don't want to annoy or drive away customers with a hard sell they aren't ready to receive. Great marketing treats customers at each level of the […]
Welcome emails are an important first step on the customer journey. It is a great way to start building a relationship between you and your email subscribers. An effective welcome email does 3 core things: it helps a new subscriber understand who you are, it lets subscribers know what to expect from your email marketing […]
Search engine optimization is about more than just building links to your website and hoping that Google will rank you highly in the search engines. There are many elements that you need to have in place on your website too. This is commonly known as 'on-page SEO'. On-page SEO deals with creating high-quality content and […]
Business-to-consumer companies today are always working toward implementing a successful customer-first digital strategy. Keeping your company top of mind can be challenging with the many things vying for people's attention online, but it is possible if you spend resources on areas that align with your core goals. All aspects of your digital strategy, from web […]
Canada's Anti-Spam Legislation (CASL) was enacted July 1st, 2014. The legislation requires businesses operating in Canada or sending commercial electronic messages (CEM) to Canadian residents to receive consent before sending those residents messages. The anti-spam law is enforced by three different Canadian organizations: the Office of the Privacy Commissioner of Canada (OPC), Canadian Radio-television and […]
According to Cisco Talos intelligence, less than 16% of the daily email volume for August 2021 was legitimate email communication. In the previous month of 2021, an average of 282.93 Billion spam emails were sent per day. With numbers like this, it's easy to see my reality is not everyone's. For someone who is a […]
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