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July 20, 2021
How Consumers Perceive Color - The Color Psychology of Yellow

The color yellow is powerful. It's the most visible color in nature, and it can be a symbol of joy or anger, depending on how you use it. Yellow also represents creativity and intelligence, much in relation to its association with sunlight — which must mean that people who wear yellow are creative too, right? […]

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June 20, 2021
Utilizing Color Theory and Color Psychology: How Do Consumers Perceive Color?

There is a whole world of psychology surrounding the use of color and how it can help you market effectively. In this article, we will help you grasp some of the core elements of color psychology and understand better how to use it to your advantage in your marketing efforts.  Some Color Basics Before we […]

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June 30, 2021
How Consumers Perceive Color - The Color Psychology of Blue

The color blue is generally associated with trust and security, making it a great choice for brands that want to convey these qualities in their visual media.  But how can you make sure your brand colors are the right fit? What if they don't mean what you think they do to the audience you are […]

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July 10, 2021
How Consumers Perceive Color - The Color Psychology of Red

Red is a color that has been used for thousands of years in different cultures and subcultures to convey a bevy of things. From bold, sexy shades of lipstick to symbolic red flags raised by protestors, it's clear that this color has a lot of meaning behind it. But how does red play a role […]

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July 16, 2021
Web Design Guide: 5 Tips for Designing a Successful Website

In this digital age, many customers use the internet to purchase products and services. This means your website is likely the first interaction your target audience will have with your business. It’s also important to remember that they will judge you within seconds based on your website’s appearance.  To make a positive first impression and […]

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July 10, 2021
Aristotle’s 7 Causes of Human Action

‘Now, all human actions are either the result of man's efforts or not. Of the latter some are due to chance, others to necessity. Of those due to necessity, some are to be attributed to compulsion, others to nature, so that the things which men do not do of themselves are all the result of […]

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July 6, 2021
Color Psychology: How Can Colors Influence Performance and Productivity?

Did you know that moods, productivity, and attitudes can be affected by colors? Understanding the psychological effects that colors can have on an individual can be the edge you’re looking for in your workplace. Even seemingly minor details could have significant impacts. Today, we’ll discuss what exactly color psychology is and how it works. Then, […]

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June 22, 2021
How Color Impacts Mood and Behavior

Color can have an impact on a customer’s ability to connect with your brand. You may have the best product or service, but if your brand book doesn’t fit (or doesn’t exist), you may be sending the wrong message. There is a psychology to color and how it impacts a person’s decision-making. Color doesn’t only […]

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June 30, 2021
The Effects of Color on Decision Making: Ways in Which Color Affects our Choices in Life

Research shows that consumers are more likely to recognize a brand when there is proper color usage involved. More often than not, consumers will be more inclined to buy a product because of color and how it makes them feel. Color should be an essential factor in your brand, especially when looking to influence the […]

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May 28, 2021
6 Types of Emails your E-Commerce Business should be Sending

One of the most common questions we get from clients is, “What should I be sending to my customers?”. This is a good question. But also an open-ended one. We find the easiest way to work through this question is to first define what type of business we are working with. This is an important […]

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