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So, what is permission marketing exactly?   In this day and age, the term ‘marketing’ wears so many different hats, shades of that hat and sometimes even disguises itself to look like another hat.   I’d say Seth has got it dialed in though.  “When I launched my book that coined this phrase 9 years ago (permission marketing), I offered people a third of […]

To brand, or not to brand. 'Tis the question. Generally, brands should send business emails from a branded company account. Like Nike, sends emails to their subscribers with the sender name Nike from the email address nike@official.nike.com. Sending Business Emails From A Person Are Advantageous If you’re sending an email from your company, your brand’s […]

You should know the importance of growing your email list, and the impact that creating a signup form to collect data from your prospects can have on your efforts. Now you have to decide where and how many times the form will appear on your website. Positioning and frequency will depend on organizational priorities. Regardless […]

Brand identity is how you want to portray your business to your customers. A brand identity is what sets your brand apart from all the other thousands of businesses on the market. Brand identity consists of dozens of moving parts which are all essential to building a successful brand.

We Received A WordPress Web Designer Award Be Aligned Web Design has given Carbon Digital an award for Premiere WordPress Web Design. Below are the details of this award. You can see their comments about Carbon Digital specifically here. WordPress Web Design Award Details At Be Aligned Web Design we have a love affair for […]

Are you in the market for a system to track your work and bill your clients? Look no further. Paymo is one of the best tracking systems that we've ever used. I've tried several systems, including Monday, BaseCamp, Asana, and many free options including Trello.  No system is perfect, but Paymo tops the cake. The […]

Years ago, when we first started building websites, we'd do everything by word of mouth. We never really understood the need for an official proposal process, but that was before everything started going sideways one piece at a time. Time and time again, I've neglected the proposal creation. And it's always led to a dispute […]

Anyone that is serious about writing documentation, or communicating effectively with other team members, will know what it means to utilize the screenshot features built into our computers. You know that "Print Screen" button on your keyboard that hides in the top corner. That's the one we're talking about. Screenshot Background On a Windows computer, […]

We received a reader's question about how to manage passwords. The best, and most secure way, to manage passwords is to use a solid password manager. The best password manager that we've found is LastPass. Why did we need a password manager? About 8 months ago, I had an iPhone 5S. I'd been using iPassword […]