You've planned an event that your target audience will love. Now it's time to make sure people show up. That means promoting the event early and often until your event is at capacity or the start of the event. You can use a variety of tactics to promote an event. Social media and traditional advertising […]
Drip email marketing is known by many names: autoresponder sequences, lifecycle emails, or automated email marketing. However you want to refer to it, a drip campaign is an automated email sequence meant to nurture email subscribers. Emails in a drip sequence can be set up to send after a certain amount of time has passed […]
Today we're going to be talking about how to add icons to your WordPress website menu. In this example, I will be using Elementor and Font Awesome. wordpress menu icons font awesome css home page So if you're using Elementor then you don't need to link Font Awesome, you can skip straight to the part […]
Understanding the initial reactions and lasting feelings a color can evoke is important to designing your branding. This is true of all colors, but perhaps especially so for the enigmatic and bold black. Color is typically the first thing a person will notice about a design. Immediately, a person will feel the emotions that the […]
Note: Years ago, Carbon Digital was formerly branded as Fighter Solutions. Today we're going to be talking about how to set up your Instagram access token. First, we have two different websites that you need to look at. The first one is Instagram.com/developer. The second one is Oceanwp.org/Instagram. So let's get started with your Instagram […]
Have you ever wondered about the importance of your brand's color choices? There's more to it than making logos, packaging, and other elements just “look good" and come across as professional. Color theory plays a significant role in consumer psychology, and if you don't understand the why and how of it, your brand could be […]
Alright, so you’ve crafted the perfect email. It’s on-brand, on message, and ready to reel in customers. You hear that voice in your head, “Done. Hit send.” Not so fast. Even the most seasoned marketing vets make mistakes. Do these 8 things before sending your next email campaign: Email Campaign Check 1: Who & When […]
When we view something, be it a website, advertisement, or product itself, there is one aspect we detect and interpret about it before anything else: Color. Everyone experiences emotional reactions to different colors, and while it can vary from culture to culture, color psychology’s mission is to understand the nuances and establish common themes in […]
Have you ever wondered why brands choose one color over another for their logo, marketing materials, or website design? Color psychology is quite the complex subject. It dives deep into how colors not only make people feel, but also how those interpretations of color leave lasting impressions that form salient memories. When you apply it […]
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