Did you know that moods, productivity, and attitudes can be affected by colors? Understanding the psychological effects that colors can have on an individual can be the edge you’re looking for in your workplace. Even seemingly minor details could have significant impacts. Today, we’ll discuss what exactly color psychology is and how it works. Then, […]
Color can have an impact on a customer’s ability to connect with your brand. You may have the best product or service, but if your brand book doesn’t fit (or doesn’t exist), you may be sending the wrong message. There is a psychology to color and how it impacts a person’s decision-making. Color doesn’t only […]
Research shows that consumers are more likely to recognize a brand when there is proper color usage involved. More often than not, consumers will be more inclined to buy a product because of color and how it makes them feel. Color should be an essential factor in your brand, especially when looking to influence the […]
One of the most common questions we get from clients is, “What should I be sending to my customers?”. This is a good question. But also an open-ended one. We find the easiest way to work through this question is to first define what type of business we are working with. This is an important […]
So, what is permission marketing exactly? In this day and age, the term ‘marketing’ wears so many different hats, shades of that hat and sometimes even disguises itself to look like another hat. I’d say Seth has got it dialed in though. “When I launched my book that coined this phrase 9 years ago (permission marketing), I offered people a third of […]
To brand, or not to brand. 'Tis the question. Generally, brands should send business emails from a branded company account. Like Nike, sends emails to their subscribers with the sender name Nike from the email address nike@official.nike.com. Sending Business Emails From A Person Are Advantageous If you’re sending an email from your company, your brand’s […]
We Received A WordPress Web Designer Award Be Aligned Web Design has given Carbon Digital an award for Premiere WordPress Web Design. Below are the details of this award. You can see their comments about Carbon Digital specifically here. WordPress Web Design Award Details At Be Aligned Web Design we have a love affair for […]
Anyone that is serious about writing documentation, or communicating effectively with other team members, will know what it means to utilize the screenshot features built into our computers. You know that "Print Screen" button on your keyboard that hides in the top corner. That's the one we're talking about. Screenshot Background On a Windows computer, […]
We received a reader's question about how to manage passwords. The best, and most secure way, to manage passwords is to use a solid password manager. The best password manager that we've found is LastPass. Why did we need a password manager? About 8 months ago, I had an iPhone 5S. I'd been using iPassword […]
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