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September 17, 2020
How to Brand Your Own WordPress Theme for Oxygen Builder
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October 7, 2020
How to Embed ClickUp Forms Into WordPress Dashboard Widgets
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February 28, 2022
What is Email Sender Reputation?

Email sender reputation (also known as sender score) is a metric used by Internet Service Providers (ISPs) to determine whether an email should be delivered to a user's inbox. ISPs look at user engagement metrics to assign a score. If your email sender reputation is too low, it will not make it past the ISP's […]

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February 25, 2022
What is a Breakup Email?

Have you lost touch with an account/potential customer/email subscriber? Has a once-promising lead gone silent? Sending a breakup email might be the answer to drive FOMO and finally get a response to your email. Marketers beware: there's a huge chance for unsubscribers. A breakup email is an email sent to an unresponsive email recipient in […]

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February 23, 2022
Email Personalization vs Automation - It’s a Balance

Every marketer knows that the more personalized marketing is, the better it is. Unfortunately, most marketers don't have enough time to personalize every customer interaction. Automation tools have made it possible for marketers to be more efficient, but it has also made us comfortable cutting corners. According to a study by the Lenskold Group, 63% […]

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February 21, 2022
Australian Spam Act of 2003 & Regulations of 2021

The Australian Spam Act of 2003 in its entirety was passed into law in Australia in March 2004. The first portions of the Act were passed in December of 2003, the same month President George W. Bush signed the CAN-SPAM Act into law in the United States.  The Australian Spam Act act defines spam as […]

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February 18, 2022
Why Email Marketing?

According to Litmus, 78% of marketers believe email is important to overall company success. In 2021, it seems impossible for 78% of people to agree on anything which speaks to the effectiveness of email as a marketing channel.  Here are a few reasons your team should invest in your email marketing strategy: Email is Inescapable  […]

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February 16, 2022
How Quality Branding Can Improve Customer Experience

Customer experience can make or break a company. According to a study by CallMiner, $35.3 billion is lost every year by US businesses in customer churn linked to poor customer experiences.  Customers who have had a taste of what you offer will share what it was like to interact with your business. If they do […]

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February 14, 2022
10 On-Page SEO Tips Your Team Can Start Applying Today

If you're serious about growing your online presence, then you'll want to start optimizing your site's Search Engine Optimization (SEO). Search engine optimization has become increasingly important these days since Google has started placing an even higher emphasis on user experience. If Google doesn't think your page is relevant to users, it won't get found, […]

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February 11, 2022
A Quick Guide to Technical SEO and How It Works

A website is the focal point of most companies' online marketing strategy. The sheer volume of search engine users makes the potential reach almost unlimited. However, it can only work if a company’s website is optimized. One of the many ways to do this is through search engine optimization (SEO). SEO involves using relevant keywords […]

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