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Email sender reputation (also known as sender score) is a metric used by Internet Service Providers (ISPs) to determine whether an email should be delivered to a user's inbox. ISPs look at user engagement metrics to assign a score. If your email sender reputation is too low, it will not make it past the ISP's […]

Have you lost touch with an account/potential customer/email subscriber? Has a once-promising lead gone silent? Sending a breakup email might be the answer to drive FOMO and finally get a response to your email. Marketers beware: there's a huge chance for unsubscribers. A breakup email is an email sent to an unresponsive email recipient in […]

Every marketer knows that the more personalized marketing is, the better it is. Unfortunately, most marketers don't have enough time to personalize every customer interaction. Automation tools have made it possible for marketers to be more efficient, but it has also made us comfortable cutting corners. According to a study by the Lenskold Group, 63% […]

The Australian Spam Act of 2003 in its entirety was passed into law in Australia in March 2004. The first portions of the Act were passed in December of 2003, the same month President George W. Bush signed the CAN-SPAM Act into law in the United States.  The Australian Spam Act act defines spam as […]

According to Litmus, 78% of marketers believe email is important to overall company success. In 2021, it seems impossible for 78% of people to agree on anything which speaks to the effectiveness of email as a marketing channel.  Here are a few reasons your team should invest in your email marketing strategy: Email is Inescapable  […]

Customer experience can make or break a company. According to a study by CallMiner, $35.3 billion is lost every year by US businesses in customer churn linked to poor customer experiences.  Customers who have had a taste of what you offer will share what it was like to interact with your business. If they do […]

If you're serious about growing your online presence, then you'll want to start optimizing your site's Search Engine Optimization (SEO). Search engine optimization has become increasingly important these days since Google has started placing an even higher emphasis on user experience. If Google doesn't think your page is relevant to users, it won't get found, […]

A website is the focal point of most companies' online marketing strategy. The sheer volume of search engine users makes the potential reach almost unlimited. However, it can only work if a company’s website is optimized. One of the many ways to do this is through search engine optimization (SEO). SEO involves using relevant keywords […]