With the world deep in the middle of the Fourth Industrial Revolution, the lines between possibilities and impossibilities have blurred. Think about the sci-fi future promised by Zuckerberg's Metaverse keynote. Thanks to the emergence of new technologies, different sectors of society can undergo digital transformation to provide better products and services and an overall more […]
No matter what part(s) of the internet you work in, it's important to make sure that the website is usable and accessible to all. For the most part, designers and developers are usually seen as those responsible for accessibility. However, there's also a lot of overlap between search engine visibility and the world of accessibility. […]
The Web Content Accessibility Guidelines (WCAG 2.0) were created to help businesses roll out digital content that's easily accessible to people with disabilities. WCAG guidelines (also known as ISO 40500 and EN 301 549) were developed by the World Wide Web Consortium (W3C). The World Wide Web Consortium is the largest non-governmental organization that sets […]
In recent years, voice search has been rising and is widely expected to grow this year. The landscape of search is in constant flux, and you need to stay up to date with the latest trends and developments. Voice searches are growing in prevalence and making their way into the mainstream, meaning that we need […]
Hands-free internet use is here! Today our tongues have the same power to perform searches as our fingers. Through voice recognition technology backed by artificial intelligence, users can speak to their smart devices to perform internet searches. Questions like "what pizza places are currently delivering near me?" or “Is it going to snow today?" can […]
There are few things worse than having an online presence that nobody sees. Having content on your website that no one engages with means you are missing out on tons of potential traffic. There's no substitute for quality content, if you put in enough effort into creating high-quality content, then people will find you. If […]
Loyalty programs go by many different names (VIP programs, rewards programs, advantage programs, etc.). You're probably a member of at least one. If not, you've definitely been pitched one. I know American Airlines won't let you reach your destination without hearing their loyalty program pitch. Customer loyalty programs are a marketing tactic used by small […]
In an internet-driven world where businesses of every niche and size aim to grow their business online, it's important to establish an online presence that brings customers to you. With a plethora of like-minded brands striving to capture the attention of millions of users online, SEO is a great way to separate yourself from mediocre […]
A well-designed email template is eye-catching. It’s well laid out, responsive, displays your call to action, and is on-brand (color palette & voice). These are elements that everyone emphasizes, but you are not everyone! You are a marketer who has mastered these elements and is looking to put the finishing touches on their top-notch email […]
You should NEVER buy an email address list. It might seem like a time and money-saving idea, but it is the opposite. It is a spammy tactic that will displease ESPs (Email Service Providers) and email recipients. Here's what other industry leaders are saying about buying email lists: "It is actually a huge waste of […]
Copyright © 2012-2022 · Carbon Digital · All Rights Reserved.