Did you know that 70% of salesmen don't send a second email when attempting to reach a prospective customer? Although it's proven that persistence in follow-up is key to successful cold outreach. Hubspot estimates that sales teams should aim for around 8 touchpoints when prospecting, while Outreach.io, recommends 3-7 touchpoints. The point is: if you […]
Sending cold emails and follow-up email after follow-up email with low response rates is frustrating. Ineffective cold email is often ignored by leads. The worst cold emails can even be reported as spam emails by recipients affecting your organization's ability to contact others. Cold email marketing can also be a wildly successful way to achieve […]
Did you know that on average email marketing has the highest ROI of all marketing channels? According to Litmus, email drives an average ROI of $36 for every $1 spent. That means your email list has the potential to be one of your most powerful marketing assets. So what are you doing to ensure that […]
According to Cisco Talos intelligence, less than 16% of the daily email volume for August 2021 was legitimate email communication. In the previous month of 2021, an average of 282.93 Billion spam emails were sent per day. With numbers like this, it's easy to see my reality is not everyone's. For someone who is a […]
Business-to-consumer companies today are always working toward implementing a successful customer-first digital strategy. Keeping your company top of mind can be challenging with the many things vying for people's attention online, but it is possible if you spend resources on areas that align with your core goals. All aspects of your digital strategy, from web […]
Pop-ups are an effective marketing tool that can help digital marketers convert website visitors into leads by gathering their email addresses. However, it's easy to go wrong with popups. When used incorrectly, they can annoy and drive away potential customers. Badly timed or placed pop-ups will increase bounce rates and ultimately result in lost sales. […]
Black Friday is the day that millions of people venture out of their houses to find that perfect gift. The official holiday is Thanksgiving, but Black Friday marks the official start of the holiday shopping season. Black Friday started as a day to find your deals but has transpired into a four-day shopping frenzy both […]
One of the worst things that a human being can experience is an accident that causes loss or damage. It’s in those times that we are most thankful to have insurance policies. You may not realize it, but there’s an insurance policy that your website NEEDS to have in place - a website backup. A […]
Search engine optimization is about more than just building links to your website and hoping that Google will rank you highly in the search engines. There are many elements that you need to have in place on your website too. This is commonly known as 'on-page SEO'. On-page SEO deals with creating high-quality content and […]
Welcome emails are an important first step on the customer journey. It is a great way to start building a relationship between you and your email subscribers. An effective welcome email does 3 core things: it helps a new subscriber understand who you are, it lets subscribers know what to expect from your email marketing […]
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