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June 10, 2021
What is Color Theory and Why is It Important For Your Brand?

Have you ever wondered about the importance of your brand's color choices? There's more to it than making logos, packaging, and other elements just “look good" and come across as professional. Color theory plays a significant role in consumer psychology, and if you don't understand the why and how of it, your brand could be […]

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June 8, 2021
CAN-SPAM Act - Email Marketing Regulation in the United States

CAN-SPAM (The Controlling the Assault of Non-Solicited Pornography And Marketing Act) is a United States law that was put in place to regulate how email can be sent and what information must be included in the message. This article will go over some of the basic requirements for CAN-SPAM Act compliance, so you can stay […]

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May 30, 2021
8 Things You Should Do Before you Send an Email Campaign

Alright, so you’ve crafted the perfect email. It’s on-brand, on message, and ready to reel in customers. You hear that voice in your head, “Done. Hit send.” Not so fast. Even the most seasoned marketing vets make mistakes. Do these 8 things before sending your next email campaign: Email Campaign Check 1: Who & When […]

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September 1, 2021
How Consumers Perceive Color - The Color Psychology of Orange

When we view something, be it a website, advertisement, or product itself, there is one aspect we detect and interpret about it before anything else: Color.  Everyone experiences emotional reactions to different colors, and while it can vary from culture to culture, color psychology’s mission is to understand the nuances and establish common themes in […]

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September 1, 2021
How Consumers Perceive Color - The Color Psychology of White

Have you ever wondered why brands choose one color over another for their logo, marketing materials, or website design? Color psychology is quite the complex subject. It dives deep into how colors not only make people feel, but also how those interpretations of color leave lasting impressions that form salient memories. When you apply it […]

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September 1, 2021
How Consumers Perceive Color - The Color Psychology of Brown

Color psychology is a broad subject — every color has its own psychological effects on the brain and pertains to specific ideas we connect to each color. The color brown is no different, but its interpretations may be different than you expected.  Colors represent different things to different people and in different cultures, but there […]

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August 27, 2021
Why You Need a Plain Text Version of Your Email

What is a Plain-Text Email? A plain text email is exactly what it sounds like. It’s an email that contains only unformatted text and full URLs. No text formatting (fonts, colors, etc.) or images are included in a plain text email. There's no where for your copy to hide. There's no flashy graphic or animated […]

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August 14, 2021
How to Apply an SEO Strategy That Works for Your Online Business

Business owners who wish to take the leap to promote their products or services online should know the importance of developing their internet presence. If you want to gain more customers and increase your sales within a short timeframe, updating your social media platforms isn’t enough.  Instead, you should learn to manage a fully functioning […]

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August 9, 2021
5 Ways to Increase Your Protection Against Cyber Attacks

As the digital landscape gains momentum, it becomes more difficult for business owners to keep personal and consumer information safe on the internet. Proper web security measures are critical for preventing hackers and cybercriminals from obtaining access to sensitive information.  Many businesses face the progression of malware and cybersecurity attacks on websites, networks, and IT […]

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July 23, 2021
4 Reasons Branding Matters to Businesses

Many famous brands are known all over the world. Some of them include McDonald’s, Apple, Lego, Nintendo, and Adidas, to name a few among many of them. What do these brands have in common? It’s pretty simple—they all have a recognizable logo.  The logo is essentially the face of a brand, and when a logo […]

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