Should you Remove Subscribers from your Email Marketing List?
It’s nice to report to your boss that you have doubled the size of your email marketing list or humblebrag at a marketing conference…
It’s nice to report to your boss that you have doubled the size of your email marketing list or humblebrag at a marketing conference…
As the digital landscape gains momentum, it becomes more difficult for business owners to keep personal and consumer information safe on the internet. Proper…
In this digital age, many customers use the internet to purchase products and services. This means your website is likely the first interaction your…
In recent years, voice search has been rising and is widely expected to grow this year. The landscape of search is in constant flux,…
With the world deep in the middle of the Fourth Industrial Revolution, the lines between possibilities and impossibilities have blurred. Think about the sci-fi…
In an internet-driven world where businesses of every niche and size aim to grow their business online, it’s important to establish an online presence…
The color yellow is powerful. It’s the most visible color in nature, and it can be a symbol of joy or anger, depending on…
Color psychology is a broad subject — every color has its own psychological effects on the brain and pertains to specific ideas we connect…
Color can have an impact on a customer’s ability to connect with your brand. You may have the best product or service, but if…
There is a whole world of psychology surrounding the use of color and how it can help you market effectively. In this article, we…
Have you ever wondered about the importance of your brand’s color choices? There’s more to it than making logos, packaging, and other elements just…
As a business owner, your product launch is one of the most critical events in your business. Everything needs to go smoothly and as…
The Web Content Accessibility Guidelines (WCAG 2.0) were created to help businesses roll out digital content that’s easily accessible to people with disabilities. WCAG…
Business-to-consumer companies today are always working toward implementing a successful customer-first digital strategy. Keeping your company top of mind can be challenging with the…
Hands-free internet use is here! Today our tongues have the same power to perform searches as our fingers. Through voice recognition technology backed by…
Your website menu (aka navigation menu or navigation bar) is critical to the user experience. If your website’s menu doesn’t have a clean design,…
Business owners who wish to take the leap to promote their products or services online should know the importance of developing their internet presence….
Customer experience can make or break a company. According to a study by CallMiner, $35.3 billion is lost every year by US businesses in…
Have you ever wondered why brands choose one color over another for their logo, marketing materials, or website design? Color psychology is quite the…
The American Disabilities Act (ADA), has not been amended to include websites and mobile apps, but that hasn’t stopped a flood of lawsuits. According…
Understanding the initial reactions and lasting feelings a color can evoke is important to designing your branding. This is true of all colors, but…
No matter what part(s) of the internet you work in, it’s important to make sure that the website is usable and accessible to all….
One of the worst things that a human being can experience is an accident that causes loss or damage. It’s in those times that…
Black Friday is the day that millions of people venture out of their houses to find that perfect gift. The official holiday is Thanksgiving,…
Loyalty programs go by many different names (VIP programs, rewards programs, advantage programs, etc.). You’re probably a member of at least one. If not,…
Every marketer knows that the more personalized marketing is, the better it is. Unfortunately, most marketers don’t have enough time to personalize every customer…
Have you lost touch with an account/potential customer/email subscriber? Has a once-promising lead gone silent? Sending a breakup email might be the answer to…
Does your website have a privacy policy in place? Privacy policies are statements, usually on their own page of your website, that documents how…
Welcome emails are an important first step on the customer journey. It is a great way to start building a relationship between you and…
Search engine optimization is about more than just building links to your website and hoping that Google will rank you highly in the search…
Email sender reputation (also known as sender score) is a metric used by Internet Service Providers (ISPs) to determine whether an email should be…
In a perfect world, every email you sent would be a one-on-one communication. Unfortunately, this is not feasible for most businesses. Most businesses need…
Spam filters are rules-based filters designed to automatically sort emails and prevent annoying or malicious emails from reaching users. Email filters grade incoming messages,…
A credible web presence is almost a requirement of having a successful business in 2021. There are the exceptions of mom-and-pop shop restaurants that…
Do you deliver a high-quality product or service and struggle to get customer reviews or testimonials? Gathering and displaying social proof is critical to…
An email onboarding sequence (also known as a welcome email sequence) is a series of emails that are sent to a new customer or…
Outbound (also known as cold email) email marketing is when an organization contacts another organization without prior permission. These individuals have not signed up…
Canada’s Anti-Spam Legislation (CASL) was enacted July 1st, 2014. The legislation requires businesses operating in Canada or sending commercial electronic messages (CEM) to Canadian…
Your customer made it all the way through your funnel. Your marketing team converted a potential customer to a paying customer. It’s time to…
Did you know that 70% of salesmen don’t send a second email when attempting to reach a prospective customer? Although it’s proven that persistence…
A well-designed email template is eye-catching. It’s well laid out, responsive, displays your call to action, and is on-brand (color palette & voice). These…
Sending cold emails and follow-up email after follow-up email with low response rates is frustrating. Ineffective cold email is often ignored by leads. The…
According to Cisco Talos intelligence, less than 16% of the daily email volume for August 2021 was legitimate email communication. In the previous month…
According to Litmus, 78% of marketers believe email is important to overall company success. In 2021, it seems impossible for 78% of people to…
Tracking allows your team to measure and improve your marketing efforts. How do you track the source of web traffic? Google Analytics gives you…
A brand style guide (aka style guidelines, brand guidelines, brand manual, brand bible, or style manual) is a document that lays out your brand’s…
Let’s start off by talking about how a browser works. When a user types a URL (www.carbondigital.us) into their browser, this signals the browser…
What’s in an image? This is a question that most people can answer by looking at an image and judging for themselves what they…
If you’re an email marketer, your favorite part of your job probably isn’t analyzing email metrics in your campaign reports. Although, you might be…
I’m not being dramatic when I say speed is vital when it comes to your website. It can be the deciding factor between keeping…
Your business’ domain name is a crucial asset for your business. It helps customers to find you, remember you, and tell others about your…
You’ve probably got some sort of lead generation set up on your website. At the very least you might have a telephone number and…
What is Color Psychology? Color psychology is the study of how colors can affect human emotions, moods, and behaviors. It explores the psychological and…
Definition of Color Theory Gray Color theory gray is a versatile and neutral shade that often goes unnoticed amidst the vivid and eccentric colors…
Definition of Color Theory Color theory is a fundamental concept in the world of art and design, providing a framework for understanding how colors…
What is a Target Audience? Understanding the target audience is a crucial element of any marketing campaign. A target audience refers to a specific…
Definition of Target Audience The target audience refers to a specific group of individuals that a business or organization aims to reach with its…
What is a Target Audience? Understanding the concept of a target audience is paramount in any effective marketing strategy. A target audience refers to…
A lay audience refers to a wide range of individuals who are non-experts in a particular field of study or profession. They do not…
A managerial audience refers to a specific type of audience that content creators and communicators target. This audience comprises individuals who hold managerial positions…
An expert audience refers to a specific group of individuals who possess advanced knowledge or expertise in a particular subject or field. These individuals…
What Are Buyer Personas? Buyer personas are a vital tool in marketing that help businesses understand and target their ideal customers. A buyer persona…
What Is Customer Data? Customer data refers to the information collected on existing customers that businesses use to gain insights into their behaviors, preferences,…
There are few things worse than having an online presence that nobody sees. Having content on your website that no one engages with means…
The Australian Spam Act of 2003 in its entirety was passed into law in Australia in March 2004. The first portions of the Act…
What is Tone of Voice? Tone of voice refers to the way your brand communicates and expresses itself through its messaging. It is the…
What is a Brand Mission? A brand mission is more than a catchy tagline or a statement of purpose; it is the essence of…
The Importance of Personal Connection In today’s highly competitive business landscape, building strong relationships with customers has become more important than ever. One of…
What is Brand Image? Brand image refers to the overall perception and impression that customers, and potential customers, have of a brand. It is…
What is a Style Guide? A style guide is a comprehensive document that provides guidelines for consistent and cohesive design across various platforms and…
What is an Iconography Style Guide? An iconography style guide is a set of guidelines that defines the visual representation and use of icons…
What is a customer pain point? A customer pain point refers to a specific problem, issue, or frustration that a customer experiences when interacting…
What is Customer Pain? Understanding and addressing customer pain points is essential for any business that wants to succeed. These pain points are the…
What is a brand positioning statement? A brand positioning statement is a concise and targeted statement that defines how a brand wants to be…
What Exactly is a Tagline? A tagline is a concise and memorable statement that is used to convey the core message, values and unique…
Definition of Perceptual Mapping Perceptual mapping is a marketing strategy that helps businesses understand how consumers perceive their products or services in relation to…
What Is Brand Reputation? Brand reputation refers to the perception and assessment that customers and the general public have of a particular brand or…
What is a Brand Promise? A commitment made by a company to its customers, outlining the unique value or benefit they can expect to…
Brand attributes are the characteristics and personality traits that define a brand and differentiate it from its competitors. These attributes play a crucial role…
Brand attributes are the characteristics and personality traits that define a brand and contribute to its overall identity. They play a crucial role in…
Brand attributes are essential elements that contribute to building a strong and memorable brand. They are the characteristics and personality traits that describe a…
In the digital age, brand attributes have undergone significant changes and transformations. The impact of technology on brand attributes has been profound, leading to…
In recent years, influencer marketing has emerged as a powerful strategy for brands to reach and engage with their target audience. One crucial element…
Do you occasionally pop into your email marketing reports, click around and become overwhelmed? We’ve been there! There are so many email marketing metrics,…
If there’s anything more difficult than creating content, it’s planning it out. But planning out your content in advance will help you maintain a…
You should NEVER buy an email address list. It might seem like a time and money-saving idea, but it is the opposite. It is…
A website is the focal point of most companies’ online marketing strategy. The sheer volume of search engine users makes the potential reach almost…
According to a study by Marketo, 1/2 of customers on average are not yet ready to buy. Keep this in mind when developing your…
Pop-ups are an effective marketing tool that can help digital marketers convert website visitors into leads by gathering their email addresses. However, it’s easy…
No business has ever had prolonged success without stepping up its business development efforts. Launching a company and running operations for the sake of…
The color blue is generally associated with trust and security, making it a great choice for brands that want to convey these qualities in…
When we view something, be it a website, advertisement, or product itself, there is one aspect we detect and interpret about it before anything…
What is a Plain-Text Email? A plain text email is exactly what it sounds like. It’s an email that contains only unformatted text and…
Did you know that on average email marketing has the highest ROI of all marketing channels? According to Litmus, email drives an average ROI…
What is the General Data Protection Regulation (GDPR)? The General Data Protection Regulation (GDPR) is the privacy and data regulation law for the European…
An email footer is the formatted section at the bottom of an email that functions similarly to an email signature of a personal email….
What are Emojis, Gifs, & Memes? First and foremost, these three things are an integral part of online communication. And more than that, they…
Drip email marketing is known by many names: autoresponder sequences, lifecycle emails, or automated email marketing. However you want to refer to it, a…
An email newsletter is an email that’s distributed on a regular basis that includes company updates and other useful branded content. Effective email newsletters…
You’ve planned an event that your target audience will love. Now it’s time to make sure people show up. That means promoting the event…
Just going through the requirements for the Oxygen Builder and Flywheel. When you push a site from Local up to Flywheel, there are a…
How to Turn Your Goals Into an Actionable Priorities Listing in Microsoft Excel.
We Received A WordPress Web Designer Award Be Aligned Web Design has given Carbon Digital an award for Premiere WordPress Web Design. Below are…
Brand identity is how you want to portray your business to your customers. A brand identity is what sets your brand apart from all the other thousands of businesses on the market. Brand identity consists of dozens of moving parts which are all essential to building a successful brand.
You should know the importance of growing your email list, and the impact that creating a signup form to collect data from your prospects…
One of the most common questions we get from clients is, “What should I be sending to my customers?”. This is a good question….
To brand, or not to brand. ‘Tis the question. Generally, brands should send business emails from a branded company account. Like Nike, sends emails…
So, what is permission marketing exactly? In this day and age, the term ‘marketing’ wears so many different hats, shades of that hat and sometimes even…
Alright, so you’ve crafted the perfect email. It’s on-brand, on message, and ready to reel in customers. You hear that voice in your head,…
CAN-SPAM (The Controlling the Assault of Non-Solicited Pornography And Marketing Act) is a United States law that was put in place to regulate how…
Research shows that consumers are more likely to recognize a brand when there is proper color usage involved. More often than not, consumers will…
Did you know that moods, productivity, and attitudes can be affected by colors? Understanding the psychological effects that colors can have on an individual…
‘Now, all human actions are either the result of man’s efforts or not. Of the latter some are due to chance, others to necessity….
Red is a color that has been used for thousands of years in different cultures and subcultures to convey a bevy of things. From…
Note:Beeketing was removed from the Shopify app store.
How to Setup the MAMP Pro software on a Mac computer. This is used for local WordPress development.
Show Notes In this episode of Nonprofit Architect, Travis features Jared Ledbetter, founder of Carbon Digital, and has been working on Web design and SEO….
Show Notes Jared Ledbetter is the CEO and Web Developer of Carbon Digital. He is a highly motivated Marine Veteran and front-end web developer…
Show Notes SUMMARY Join us as we talk live with Jared Ledbetter, USMC Veteran and Founder/CEO of Carbon Digital. Carbon Digital specializes in graphic…
#014 In this episode of Heroes Thrive, we Jared Ledbetter, a United States Marine Veteran. We talk about how to improve your business by…
What is a Brand Name? A brand name is a crucial component of a business’s overall identity. It serves as the first point of…
As a business owner, when you’re selling products online, developing your own e-commerce website or app from scratch would be impractical. So, many small…
Many famous brands are known all over the world. Some of them include McDonald’s, Apple, Lego, Nintendo, and Adidas, to name a few among…
If you’re serious about growing your online presence, then you’ll want to start optimizing your site’s Search Engine Optimization (SEO). Search engine optimization has…
YouTube Video: https://www.youtube.com/watch?v=6SY8DhrlRa4
This is Jared with Carbon Digital and today we’re talking about Google Analytics and how to exclude either logged in users or either your…
Note: Years ago, Carbon Digital was formerly branded as Fighter Solutions. Today we’re going to be talking about how to set up your Instagram…
Today we’re going to be talking about how to add icons to your WordPress website menu. In this example, I will be using Elementor…
Years ago, when we first started building websites, we’d do everything by word of mouth. We never really understood the need for an official…
Are you in the market for a system to track your work and bill your clients? Look no further. Paymo is one of the…
Anyone that is serious about writing documentation, or communicating effectively with other team members, will know what it means to utilize the screenshot features…
We received a reader’s question about how to manage passwords. The best, and most secure way, to manage passwords is to use a solid…
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