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February 11, 2022
A Quick Guide to Technical SEO and How It Works

A website is the focal point of most companies' online marketing strategy. The sheer volume of search engine users makes the potential reach almost unlimited. However, it can only work if a company’s website is optimized. One of the many ways to do this is through search engine optimization (SEO). SEO involves using relevant keywords […]

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February 9, 2022
Why Your Brand Needs to Prioritize Digital Accessibility

With the world deep in the middle of the Fourth Industrial Revolution, the lines between possibilities and impossibilities have blurred. Think about the sci-fi future promised by Zuckerberg's Metaverse keynote.  Thanks to the emergence of new technologies, different sectors of society can undergo digital transformation to provide better products and services and an overall more […]

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February 7, 2022
Why Does Accessibility Matter in SEO?

No matter what part(s) of the internet you work in, it's important to make sure that the website is usable and accessible to all. For the most part, designers and developers are usually seen as those responsible for accessibility. However, there's also a lot of overlap between search engine visibility and the world of accessibility.  […]

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February 4, 2022
What to Know About Web Content Accessibility Guidelines (WCAG 2.0)

The Web Content Accessibility Guidelines (WCAG 2.0) were created to help businesses roll out digital content that's easily accessible to people with disabilities. WCAG guidelines (also known as ISO 40500 and EN 301 549) were developed by the World Wide Web Consortium (W3C). The World Wide Web Consortium is the largest non-governmental organization that sets […]

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February 2, 2022
How to Include Voice Search in Your SEO Strategy

In recent years, voice search has been rising and is widely expected to grow this year. The landscape of search is in constant flux, and you need to stay up to date with the latest trends and developments.  Voice searches are growing in prevalence and making their way into the mainstream, meaning that we need […]

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January 31, 2022
How Voice Search Can Bring In Extra Traffic to Your Site

Hands-free internet use is here! Today our tongues have the same power to perform searches as our fingers.  Through voice recognition technology backed by artificial intelligence, users can speak to their smart devices to perform internet searches. Questions like "what pizza places are currently delivering near me?" or “Is it going to snow today?" can […]

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January 28, 2022
How to Conduct an SEO Content Audit

There are few things worse than having an online presence that nobody sees. Having content on your website that no one engages with means you are missing out on tons of potential traffic. There's no substitute for quality content, if you put in enough effort into creating high-quality content, then people will find you. If […]

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January 26, 2022
6 Reasons You Should Implement a Loyalty Program

Loyalty programs go by many different names (VIP programs, rewards programs, advantage programs, etc.). You're probably a member of at least one. If not, you've definitely been pitched one. I know American Airlines won't let you reach your destination without hearing their loyalty program pitch.  Customer loyalty programs are a marketing tactic used by small […]

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January 24, 2022
SEO Trends That Will Dominate 2022

In an internet-driven world where businesses of every niche and size aim to grow their business online, it's important to establish an online presence that brings customers to you. With a plethora of like-minded brands striving to capture the attention of millions of users online, SEO is a great way to separate yourself from mediocre […]

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January 21, 2022
Overlooked Elements of Email Marketing Design

A well-designed email template is eye-catching. It’s well laid out, responsive, displays your call to action, and is on-brand (color palette & voice). These are elements that everyone emphasizes, but you are not everyone! You are a marketer who has mastered these elements and is looking to put the finishing touches on their top-notch email […]

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