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November 3, 2021
Why Should you Invest in Post-Purchase Email Marketing?

Your customer made it all the way through your funnel.  Your marketing team converted a potential customer to a paying customer. It's time to pat yourself on the back!  But it's also time to shift your strategy for this new customer to customer retention and post-purchase marketing.  What are you currently doing to cross-sell, upsell, […]

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November 26, 2021
Should you Remove Subscribers from your Email Marketing List?

It’s nice to report to your boss that you have doubled the size of your email marketing list or humblebrag at a marketing conference that you have a list of insert impressive number here.   But… bigger isn’t always better. MarketingSherpa has found that marketing email lists depreciate by 25% annually. Email list health suffers when […]

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November 29, 2021
Should Emojis, Gifs, & Memes be a part of your Email Marketing Strategy?

What are Emojis, Gifs, & Memes? First and foremost, these three things are an integral part of online communication. And more than that, they are a part of the daily lives of people across the globe.    They are used with astounding regularity. According to Variety, 10 Billion pieces of content are sent on Giphy […]

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December 1, 2021
Is your Email Marketing GDPR Compliant?

What is the General Data Protection Regulation (GDPR)? The General Data Protection Regulation (GDPR) is the privacy and data regulation law for the European Union that was created to protect the "fundamental right" of personal data privacy for all EU citizens. The GDPR came into effect in May of 2018 and is touted by the […]

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December 6, 2021
What Should you Include in your Email Footer?

An email footer is the formatted section at the bottom of an email that functions similarly to an email signature of a personal email. A business email footer often includes contact information and other details about the sender.  Everyone has seen an email footer. Although few of us make it to the email footer when […]

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